The company has it`s Head Office and administration centre in Port Moresby the nations capital as well as branch operations in, Lae, Goroka, Mount Hagen, Madang and Kokopo. There are retail locations in each of these centres, and in addition major service and spare part facilities in Port Moresby, Lae, Kokopo, Madang, Goroka and Mount Hagen to support all retail and distribution outlets. The company also provides products and services to other areas through a nationwide distribution network to dealers. Dealers are supplied on a wholesale basis from the company`s warehousing and distribution centres in Port Moresby and Lae either by coastal shipping or by the company`s in house road transport network.

The company structure comprises several divisions responsible for different areas of it’s company`s operations.


The company`s administrative centre is located at the company`s Head Office at the Brian Bell Plaza building at the Boroko retail centre in Port Moresby. The Plaza building is a modern 3 storey retail centre, with offices, built by the company in 1982 to house its main retail store and to centralize its administrative, accounting and purchasing activities.

It has a staff strength of 970 out of which 42 are expatriate citizens

Phone (675) 3255411

Fax (675) 3250167


It is through these various divisions that Brian Bell & Co. Ltd is able to provide a wide range of products and services together with product support facilities and after sales service enabling it to be the leader in it`s field in Papua New Guinea.


The company operates retail stores in all its branch locations and these provide a wide range of goods for both business and individuals. The product range includes air conditioners, domestic cooking appliances gas and electric, dishwashers, domestic freezers, hot water systems, washing machines, dryers, microwave ovens, refrigerators, kitchen home appliances, audio video products, gardening implements, smaller sized power generation products, lawnmowers, seeds and fertilizers, electrical and lighting, giftware, hardware, kitchenware, plasticware, manchester and bedding, sporting and leisure products, toys and in some locations furniture as distinct from a specialized furniture store. The retail stores provide an extensive product range, a range unmatched in Papua New Guinea for diversity and quality.